Strengthen your dealerships most valuable asset: customer loyalty. With ADP Lightspeed’s integrated CRM you have the ability to view customer purchasing habits, maximize lead management and personalize every dealer/customer contact. CRM ties directly into parts, service, F&I and sales so you can customize your service and marketing to fit each customer’s preferences.

Effectively Target New Opportunities

• Direct your sales efforts to focus on potential customers and not your entire database.
• Identify potential customers based on past purchases in parts, service, F&I and sales.
• Leverage customer information on purchasing habits and preferred brands.

Personal Customer Service

• Personalize customer service across your complete dealership.
• Improve every customer contact with individualized information.

Improve your customer loyalty with ADP Lightspeed’s integrated CRM. To find out more, call 800-521-0309.