By Combining Services from the Three Technology Companies Dealers are Able to Take Advantage of Unsurpassed Integrated Solutions

SALT LAKE CITY, UT February 4, 2010 – ADP Lightspeed announces a new initiative called Dealer Solutions Alliance. The goal of the initiative is to demonstrate how ADP Lightspeed’s integration with 50 Below’s and V-SEPT’s systems can help dealers improve productivity and revenue.

To stay competitive in the market, dealerships have adopted multiple technology solutions. Many dealers started with a Dealer Management System (DMS) and later added a website and a Customer Relationship Management (CRM) system. These separate systems helped dealers improve efficiency, marketing reach and increase customer loyalty; but also increased the need for clerical management to keep the three separate systems in sync.

“DMS, CRM and E-commerce systems were originally designed to improve the dealers’ ability to take advantage of customer information,” said John McFarland Product Manager of ADP Lightspeed, “but in some cases they’ve created more work for dealers through the duplication of customer information and the managing multiple data platforms. We started this initiative to address those issues. By connecting the information in our three areas of expertise we are helping dealers realize the true power of our technology solutions.”

With the three companies’ systems communicating customer purchases, contact information, and unit detail, dealers can study the complete lifecycle of customers from acquisition to retention. With these insights, the Dealer Solutions Alliance helps dealers improve customer loyalty and lifetime value.

“We want to help dealers get more customers in the doors, on their websites and more revenue pumping into their stores without creating more work,” said Jim Vaughn President/CEO of V-SEPT. “Dealers are looking to increase revenue and that is what is great about this solution. It’s not pie in the sky stuff; these are things that are happening now. Dealers can unlock the real power of the website, marketing and management systems now, when they need it.”

“Dealers need the best tools in the industry now,” said Dave Hogge President of 50 Below, “We see this solution as building upon each others’ strengths to provide the dealer the most powerful tools.”

To demonstrate the points of integration and their advantages, ADP Lightspeed, 50 Below and V-SEPT have set up a website demonstrating the entire process. The website is www.dealersolutionsalliance.com.

ADP Lightspeed
ADP Lightspeed, based in Salt Lake City Utah, is a part of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, and recreational vehicle dealers throughout the United States, Canada and Europe. ADP, with approximately $8 billion in revenues and 550,000 clients, is one of the largest providers of a broad range of premier mission–critical, cost effective transaction processing and information-based business solutions in selected markets on a global basis.

ABOUT V-SEPT, INC.
V-SEPT, Inc., a Tampa Florida based company, designs and sells technology-driven sales enhancement and productivity solutions to vehicle dealerships throughout the United States. The company’s flagship products support Powersports, Marine and RV Dealers. Utilization of these solutions drives an immediate increase in sales, productivity and customer satisfaction by harnessing the power of today’s technology and applying it to the sales and marketing efforts undertaken by the dealers. For more information visit www.V-SEPT.com

About 50 Below™
Founded in 1997, 50 Below™ is located in Duluth, Minn., 50 Below is the leading provider of Web site design, online stores, and marketing solutions for Powersports dealers in addition to award-winning EZ-Shop and Professional Website Merchandising solutions. For more info: www.50Below.info or call 866-479-2693.